01
Live
Sector 01 · Houston, TX
Speedsport Karting Launch
Arshia Akhtar leads the kickoff clinic with the Rising Driver Collective.
MentorshipKarting ClinicMedia Day
Her TrackRoad to COTA
Stage Map
The Route
165 MI
HOU → ATX · 5 Stops
02
Sector 02 · Texas · TBD
STEM Facility — TBD
A partner STEM facility hosting workshops on the engineering behind racing.
STEMWorkshopSponsor Spot Open
03
Sector 03 · Texas · TBD
Supporting Restaurant — TBD
A hometown restaurant partner fueling the crew and rallying the community.
HospitalityCommunitySponsor Spot Open
04
Sector 04 · Texas · TBD
Supporting Brand — TBD
A retail or facility partner outfitting and hosting the next leg of the tour.
RetailActivationSponsor Spot Open
05
Finale · Austin, TX
Run the Track at COTA
Run the Formula 1 circuit alongside drivers, athletes and supporters.
Headline Event5K RunGala
06
Agenda 06 · Austin, TX · COTA
Studio IX Collective at the Track
USA Today Studio IX presents on-site programming for women and girls — panels, mentorship and media spotlights at the circuit.
ProgrammingWomen & GirlsStudio IX
The Collective
Hosts & Drivers
Lead Driver Ambassador
Arshia Akhtar
F3 driver mentoring the next class — racing pathway, leadership and visibility for girls in motorsport.
Host & Storyteller
Madison Brodsky
On-the-ground interviews, athlete features and sponsor integrations across every stop.
Motorsports Reporter
Jacklyn Drake
Race coverage, driver interviews and behind-the-scenes segments built for the broadcast era.
Rising Driver Collective
Nominate a young driver
Karting and racing talent we feature, fund and mentor across the tour.
Mission // Osprey Collective YTH
A fairer starting line for girls in sports.
Equal access to facilities, coaching, visibility and funding pathways — across motorsport, STEM and leadership.
Girls impacted by FIA Girls on Track worldwide
5,900+
Growth in Formula E Girls on Track participation in one season
140%
Share of motorsport competitors who are female
10%
Licensed racing drivers worldwide who are women
1.5%
Girls make up nearly 50% of youth sports participants, yet only about 1 in 10 motorsport competitors — and just 1.5% of licensed racing drivers worldwide. Road to COTA exists to change those numbers through mentorship, visibility and access for girls aged 8–18.
Qualifying Ladder // Sponsorship
Take the Grid
Limited positions per tier. Every package converts directly into miles on the road and opportunities for girls.
P2Grid Slot
Stop Sponsor
$10,000
- ›Exclusive branding at one tour stop
- ›Logo + profile on stop page
- ›Social mentions + recap inclusion
- ›On-site activation slot
P1Grid Slot
Stop or Brand Sponsor
$25,000
- ›Multi-stop branded integration
- ›Dedicated video segment
- ›Host mentions across content
- ›VIP COTA event access
Year-Round
Not a race week.
A launchpad.
Road to COTA fuels year-round Osprey programs — coaching, facilities, mentorship, funding and visibility.
- 01Girls in Motorsport Mentorship
- 02STEM & Racing Workshops
- 03Scholarship Fund
- 04Girls in Sports Leadership Summit
- 05Equipment & Coaching Grants
- 06Driver Development Pathway
Lights Out
Take Your
Starting Position.
Register for Run the Track, volunteer, donate or sponsor a stop. Every mile creates opportunity.