Houston → Austin → COTA
Put your brand
on HER Track
The road to racing's biggest stage starts here.
HER Track puts women in motorsport in the driver's seat — literally.
From Houston to Austin, HER Track combines professional drivers, rising female racing talent, creators, girls in STEM, live experiences and original content into one highly visible journey.
With USA TODAY Studio IX as editorial partner, the story can travel far beyond the road.
Brand visibility at every mile
Vehicles
Car wraps, vehicle branding and product placement.
Drivers
Female professional and rising racing talent.
Creators
Influential hosts and social creators documenting the journey.
Content
Road-trip episodes, interviews, behind-the-scenes and social-first storytelling.
USA TODAY Studio IX
Editorial partner — national media storytelling opportunities.
Video + Broadcast
Expanded video and broadcast opportunities where applicable.
Live
Road stops, activations and race-week experiences.
Impact
Girls in motorsports, sports and STEM.
From the first mile to race weekend, your brand becomes part of the story.
Sponsorship packages
(Curated opportunities possible)
Founding Track Partner
$50,000+Limited availability.
- Founding HER Track Partner designation
- All 3 days on-site at COTA (Oct 23–25)
- Category exclusivity where negotiated
- Series-wide logo integration
- Road-trip integration
- Major event branding
- Dedicated branded content
- USA TODAY Studio IX integration opportunities
- USA TODAY video opportunities
- Broadcast opportunities where applicable
- Creator content
- Social media campaign
- Product integration
- Track-week visibility
- Executive networking
- Custom girls-in-STEM or motorsport impact initiative
- Full photography and content asset package
- Select media and press inclusion
- First right of renewal
Presenting Partner
$25,000+Potential designation: HER Track presented by [BRAND]
- Presenting Partner designation
- All 3 days on-site at COTA (Oct 23–25)
- Major logo visibility
- Road-trip content integration
- USA TODAY Studio IX opportunities
- Video content
- Broadcast opportunities where applicable
- Driver content
- Creator content
- Social amplification
- Product integration
- Photography and recap assets
Official Track Partner
$10,000+- Official HER Track Partner designation
- All 3 days on-site at COTA (Oct 23–25)
- Event logo placement
- Road-trip integration
- Creator content
- Driver content
- Social media visibility
- Select Studio IX opportunities
- Product integration
- Road-stop activation
- Photography and recap content
Road Partner
$5,000+Sponsor a specific stop or portion of the journey.
- Official Road Partner designation
- All 3 days on-site at COTA (Oct 23–25)
- One branded HER Track stop
- Location branding
- Product activation
- Creator integration
- Social content
- Logo visibility
- Photography
- Guest credentials
- Inclusion in recap content
Media that moves
The content travels further than the cars.
HER Track is built from day one as a content property, not a one-off event. Every mile, stop, interview and race-week moment is produced to be captured — so partner brands appear naturally inside the story instead of being bolted onto it.
Impact
More women on the track starts with more girls seeing what's possible.
See Her
Increase visibility for women already competing in motorsport.
Back Her
Give brands the opportunity to directly support female talent.
Become Her
Introduce girls to motorsports, racing, engineering and STEM.
Osprey Collective YTH is the social-impact component of HER Track, supporting opportunities for girls in sports and STEM.
Custom partnerships
Choose your lane
Build a HER Track partnership
Tell us the objective and we'll build the lane around it. Or email lydia@ospreycollective.com.
This isn't just her road to the track.
It's a chance for brands to help build the road for the women coming next.