Her Track · Miami 2027
Put your brand
on HER Track
The road to racing's biggest stage starts here.
HER Track puts women in motorsport in the driver's seat — literally.
In Miami, HER Track combines professional drivers, rising female racing talent, creators, girls in STEM, live experiences and original content into one highly visible journey.
With national media coverage, the story can travel far beyond the track.
Brand visibility at every mile
Drivers
Female professional and rising racing talent.
Creators
Influential hosts and social creators documenting the journey.
Content
Episodes, interviews, behind-the-scenes and social-first storytelling.
Media
National media and storytelling opportunities.
Video + Broadcast
Expanded video and broadcast opportunities where applicable.
Live
On-site activations and race-week experiences.
Impact
Girls in motorsports, sports and STEM.
Across all three days in Miami, your brand becomes part of the story.
Sponsorship packages
(Curated opportunities possible)
Founding Track Partner
$50,000+Limited availability.
- Founding HER Track Partner designation
- All 3 days on-site in Miami (May 1, 2027)
- Category exclusivity where negotiated
- Series-wide logo integration
- Major event branding
- Dedicated branded content
- Media integration opportunities
- Broadcast opportunities where applicable
- Creator content
- Social media campaign
- Product integration
- Track-week visibility
- Executive networking
- Custom girls-in-STEM or motorsport impact initiative
- Full photography and content asset package
- Select media and press inclusion
- First right of renewal
Presenting Partner
$25,000+Potential designation: HER Track presented by [BRAND]
- Presenting Partner designation
- All 3 days on-site in Miami (May 1, 2027)
- Major logo visibility
- Branded content integration
- Media opportunities
- Video content
- Broadcast opportunities where applicable
- Driver content
- Creator content
- Social amplification
- Product integration
- Photography and recap assets
Official STEM Partner
$10,000+- Official HER Track STEM Partner designation
- All 3 days on-site in Miami (May 1, 2027)
- Event logo placement
- STEM Garage activation
- Creator content
- Driver content
- Social media visibility
- Select media opportunities
- Product integration
- Photography and recap content
Media that moves
The content travels further than the cars.
HER Track is built from day one as a content property, not a one-off event. Every mile, stop, interview and race-week moment is produced to be captured — so partner brands appear naturally inside the story instead of being bolted onto it.
Impact
More women on the track starts with more girls seeing what's possible.
See Her
Increase visibility for women already competing in motorsport.
Back Her
Give brands the opportunity to directly support female talent.
Become Her
Introduce girls to motorsports, racing, engineering and STEM.
Studio IX Collective is the social-impact component of HER Track, supporting opportunities for girls in sports and STEM.
Custom partnerships
Choose your lane
Build a HER Track partnership
Tell us the objective and we'll build the lane around it. Or email lydia@ospreycollective.com.
This isn't just her road to the track.
It's a chance for brands to help build the road for the women coming next.